Junipurr's Brand Attributes And Values

Junipurr's Brand Attributes and Values

Message from the CEO and Owner of Junipurr Jewelry

Doing things the right way is one of our most important values at Junipurr Jewelry. We work hard every day to make high quality gold body jewelry accessible to safe and professional piercers. We hope this enhances the lives of piercers in our community, our country, and all over the world.

To be clear about what we mean when we talk about doing things right; not only does that mean that we provide products that are beautifully made, fairly priced and of exceptional quality, but it also means that every step we take in making those products is taken with ethics and integrity in mind. We source material only from suppliers who have proven positive human rights records, we ensure our supply chain is of the highest integrity and robustly monitor our entire operation for compliance with our code of conduct.

Doing things right is not optional at Junipurr Jewelry. Working with us means making a commitment to upholding our company’s values and following the code of conduct outlined in this document. We as a company, would like to thank you for upholding our values and helping us to be the best company we can be.

Sincerely,
Jennifer Mo (JMo)
CEO, Owner of Junipurr Jewelry

Junipurr

Our Values

1. Piercers aren’t just our clients, they are our compass

So often people look at clients as just that – clients. We make stuff, they buy stuff. But there has to be a real effort on our part to improve the quality of life for a piercer. What does that mean? We’re talking about every facet of the craft. The business of selling gold isn’t only about the product. It’s about accessibility, pricing, assisted marketing, better tools, helping them with their pain points, supporting each other, growing together, and the main thing is, we must worry about a piercer’s business as much as we worry about our own. We think this will always be our best compass.

2. Treat our people like Gold

Gold isn’t rare. Good people are. At the end of the day, we are all humans in this very crazy competitive world. If someone can dedicate 8 hours a day to help your cause, then it’s only fair that you think about their cause and make sure they are taken care of.

3. Don’t take short cuts, do things the right way, do things ethically

Doing things the right way takes longer. It’s also generally a lot harder and more expensive. But doing things the right way will ensure that:

A. We can have a long sustainable business.

B. We can protect ourselves from future competitors because we’re setting a higher bar, and…

C. You want to be able to look in mirror and be able to enjoy the fruits of our labour.

4. Be hungry to learn

We must stay hungry learning. The day we stop learning is probably the beginning of the end for us, and we’ve worked too hard to let that happen.

5. Don’t just make money, make an impact

We started developing body jewelry because we couldn’t get enough jewelry to keep our own piercing business viable. We’re not going to forget that. Now that we have jewelry for ourselves, we want to make sure other piercers are going to be able to pay their bills and prosper too. In our opinion, there simply isn’t enough choices for gold jewelry companies to sustain all the good piercers out there. So many want to use good jewelry but the wait times and supply chains have to be available. We want to be part of the solution to help make an impact and move the industry forward.

OUR ATTRIBUTES

Elegance

Elegance represents the aethetic goal of the brand. Junipurr strives for quality and beauty, for all unique individuals. Junipurr designs luxury, without the inflated price tag, making gold accessible to all.

Reimagining

Reimagining represents innovating both the front and back end of the business. Providing customers with the best possible experience before, during and after the buying process, in their interaction with us via social media, website, app, and customer support. Being a brand of the people, while also perfecting our wholesale strategy.

Utopian

Utopian represents the atmosphere that will be aesthetically built within the brand, through its jewelry designs, art, curations, and marketing content. The fantasy world of Junipurr is a futuristic utopia, referencing timeless elements of beauty inspired by its community and by nature.

Community

Community represents the collective nature of Junipurr. Being a transparent brand which puts its community at the forefront of its mission. Focusing on realness and authenticity, Junipurr puts passion and care into each product, knowing the faces and places behind each purchase.